H/T Atlas Obscura.
I can remember Hydrox Cookie advertisements.
They were likely doomed by their name.
WHEN YOU THINK OF DARK sandwich-like cookies with a creamy white center, you probably think of Oreos, in part because Nabisco is so good at marketing.
But if you take a look off to the side in the grocery store, you might see one brand in particular that, in fact, was invented four years before Oreos—a cookie brand that looks remarkably similar. That brand would be Hydrox, the second banana of the cookie aisle, which these days simply can’t compete against the marketing juggernaut that is Oreo, even if it did get a bit of a head start.
The problem, you might’ve guessed, is its name.
In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the company’s baking plant designs) and, in 1908, launched the biscuit sandwich known as Hydrox.
The name, they thought, would be reminiscent of the sunlight that glimmered through its factories, in addition to speaking to a basic purity of product.